Directorate of Advertising and Visual Publicity

  • DAVP is the nodal agency to undertake multi-media advertising and publicity for various Ministries and Departments of Government of India.
  • Even some of the autonomous bodies and public sector firms also route their advertisements through DAVP.
  • The advertisements are carried on various platforms, including print and visual media.
  • Last year, a new entity called “Bureau of Outreach Communication” was formed by merging DAVP and Directorate of Field Publicity and Song and Drama Division.
  • The merger is mainly for bringing in synergy for efficient publicity works of the government.
  • Bureau of Outreach Communication is under the jurisdiction of Ministry of Information and Broadcasting.
  • Government has recently decided to study the impact of its advertisements on people.
  • It is aimed at drawing up a strategy for the judicious use of money for publicity.

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