‘Saksham 2018’, a vigorous and high intensity one-month long people-centric mega campaign of Petroleum Conservation Research Association (PCRA), Ministry of Petroleum and Natural Gas has been launched on 16th January.
- Under the able guidance of Ministry of Petroleum & Natural Gas, various interactive programs and activities are being run by public sector upstream/downstream Oil & Gas companies during the month long ‘Saksham-2018’ like organizing Cyclothons in various cities, workshops for drivers of commercial vehicles, seminars for housewives/cooks on adopting simple fuel saving measure, nationwide campaign through Radio, TV, Digital Cinemas, Outdoor etc.
- The focus of ‘Saksham’ is to reach out to various segments viz., School children, Youths, Housewives, Heavy vehicle drivers, Car owners, Mechanics, Fleet Operators, Industries, Farmers, Pump-attendants, LPG delivery boys, Residential Societies, Anganwadies, Gram Panchayats etc. for their involvement and adoption.
- An exhaustive campaign through social media has also started utilizing all the available option like various customized campaigns including interactive contests through Facebook, twitter, MyGov platform, campaign through Radio, TV, Digital Cinema, Print etc. across the country.
- One of the biggest achievements of programs under ‘Saksham’ has been organizing Cyclothons in 76 cities and further plans to conduct the Cyclothons in another 600 cities across the country and thus making it as a movement towards fuel conservation and healthy life for the people.