What is the ‘Sarick effect’ in Psychology?

  • This refers to a form of persuasion wherein a person who wishes to convince a hostile audience about an issue can do so effectively by first arguing against his own idea.
  • This finds mention in the book “Originals” authored by American psychologist Adam Grant, and is attributed to social scientist Leslie Sarick.
  • Arguing first against one’s own idea, Grant says, disarms the audience and makes the speaker look more credible in their eyes.
  • It also prevents the audience from seeing the speaker as a motivated salesman with biased views, and discourages them from trying to think of additional negatives about the speaker’s idea.


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