- The Cell for IPR Promotions & Management (CIPAM) under the aegis of the Department of Industrial Policy Promotion (DIPP), Ministry of Commerce and Industry, has launched a logo and tagline/slogan contest for Geographical Indications (GIs) of India on MyGov.in website.
- A Geographical Indication (GI) is primarily an agricultural, natural or a manufactured product (handicrafts and industrial goods) originating from a definite geographical territory. Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.
- Some of the examples of registered Indian GIs are Darjeeling Tea, Tirupathi Laddu, Kangra Paintings, Nagpur Orange, Kashmir Pashmina etc.
- GIs are not only part of our rich culture and collective intellectual heritage, but they also supplement the incomes of our rural farmers, weavers, artisans and craftsmen across the country.
- The promotion of GIs is in line with the Government of India’s ‘Make in India’ campaign and therefore, it is our responsibility to preserve and protect them.
- Taking forward its ongoing social media campaign #LetsTalkIP to promote Indian GIs, DIPP aims to launch a certifying GI mark/logo that can be used to identify all registered GIs irrespective of the categories, and a suitable tagline/slogan for promotion of GIs.
- This will also help in engaging more people on the subject of GIs and making them aware about the benefits of a GI tag.
- DIPP has taken several initiatives for promoting awareness and outreach on GIs. One of the ways to promote GIs could be to present them as gifts.
- In this context, CIPAM has also launched “Gift a GI” campaign to enhance the visibility and thus help in branding and promotion of registered GI products. DIPP is also working with State governments to spread awareness on GIs.